Local tech giant Augeo has announced its acquisition of Brand Networks, a social media marketing company that utilizes AI-powered tools.
Based out of St. Paul, Augeo is a technology company specializing in engagement platforms. David Kristal, founder and CEO of Augeo, said in an organization news release, “We’re desperate to cultivate Brand Network’s revolutionary paid social solutions that optimize cross-platform promoting budgets with data-driven strategies.”
In response to the discharge, Brand Networks’ technology leverages AI and machine learning algorithms to advertise brand relationships with consumers through social platforms like Meta, LinkedIn, TikTok, Snapchat and Twitter.
With the acquisition of Brand Networks, Augeo has increased its worker base by 25 percent and is approaching $500 million in revenue.
Founded in 1999, Augeo has tons of of clients like Ford, Apple, Land O’Lakes and dozens of Fortune 500 corporations, per the discharge.
This news comes off the heels of one other recent acquisition by Augeo where it combined forces with St. Paul-based Structural, a longtime partner. The 2 tech firms paired up in October in an effort to make distant work more engaging for workers and employers.
“For nearly twenty years, Brand Networks has been on the forefront of the people-based marketing wave — navigating the meteoric rise of social platforms and the transformational impact on marketing on behalf of top brands worldwide,” said Mike Garsin, co-founder and CEO of Brand Networks, in the discharge. “This acquisition by Augeo will advance our capabilities and expand value for our clients — who will benefit from the same team, care and dedication as they do today.”