![Adidas cut ties with Ye – but what happens to Yeezy? The end of Kanye West's multibillion-dollar deal with the sportswear brand will be costly, but they can continue selling identical shoe Adidas cut ties with Ye – but what happens to Yeezy? The end of Kanye West's multibillion-dollar deal with the sportswear brand will be costly, but they can continue selling identical shoe](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2022/10/28/da110866-e623-482f-bed8-a7fd5813cd87_a472f4e1.jpg)
Adidas cut ties with Ye – but what happens to Yeezy? The end of Kanye West's multibillion-dollar deal with the sportswear brand will be costly, but they can continue selling identical shoe
![How Kanye West built Yeezy ... the billionaire rapper makes his money not from his music but from his 11% royalty on every pair of Adidas' Yeezys - Peter Fisk How Kanye West built Yeezy ... the billionaire rapper makes his money not from his music but from his 11% royalty on every pair of Adidas' Yeezys - Peter Fisk](https://www.peterfisk.com/wp-content/uploads/2020/06/Yeezy-Kanye-300x210.jpg)
How Kanye West built Yeezy ... the billionaire rapper makes his money not from his music but from his 11% royalty on every pair of Adidas' Yeezys - Peter Fisk
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Ye or nay? Yeezy sneaker sales soar as fans, companies split on giving Kanye West the boot | CBC News
![A consumer demonstrates a pair of Adidas Yeezy, a collaboration between German sportswear brand Adidas and American rapper Kanye West, at an Adidas s Stock Photo - Alamy A consumer demonstrates a pair of Adidas Yeezy, a collaboration between German sportswear brand Adidas and American rapper Kanye West, at an Adidas s Stock Photo - Alamy](https://l450v.alamy.com/450v/2a463gp/a-consumer-demonstrates-a-pair-of-adidas-yeezy-a-collaboration-between-german-sportswear-brand-adidas-and-american-rapper-kanye-west-at-an-adidas-s-2a463gp.jpg)
A consumer demonstrates a pair of Adidas Yeezy, a collaboration between German sportswear brand Adidas and American rapper Kanye West, at an Adidas s Stock Photo - Alamy
![Adidas Reportedly Begging Kanye West to Return After Suffering Debilitating Loss Due to Unsold Yeezys as Mega Brand Dropped Rapper for Controversial Comments - Animated Times Adidas Reportedly Begging Kanye West to Return After Suffering Debilitating Loss Due to Unsold Yeezys as Mega Brand Dropped Rapper for Controversial Comments - Animated Times](https://www.animatedtimes.com/wp-content/uploads/2023/02/Adidas-Reportedly-Begging-Kanye-West-to-Return-After-Suffering-Debilitating-Loss-Due-to-Unsold-Yeezys-as-Mega-Brand-Dropped-Rapper-for-Controversial-Comments.jpg)